QUÁLITAS COMPAÑIA DE SEGUROS

Digital strategy for Mexico’s #1 auto insurance company

Insights

6

Offices

Quálitas has a branch in every city of Baja California.

20

Years in the market

Quálitas started operations in Baja California in the year of 1988.

#1

Tourist car insurance

The estate of Baja California has the biggest sales in tourist auto insurance policies.

Project

Goal

Solution

Result

Goal

The digital environment has changed the behavior of potential customers regarding how they gather information, before and during the online purchase of goods and services. The purpose is to align Quálitas’ marketing efforts with the latest digital consumers habits and ensure the online positioning of the brand.

Solution

A strategy based on the creation of valuable content was designed to be distributed through different digital media, organically and with paid advertising, driving traffic to a website with their respective call to actions. The website is kept optimized (SEO) in response to the high volume of searches related to auto insurance.

Result

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