Insights
6
Offices
Quálitas has a branch in every city of Baja California.
20
Years in the market
Quálitas started operations in Baja California in the year of 1988.
#1
Tourist car insurance
The estate of Baja California has the biggest sales in tourist auto insurance policies.
Project
Goal
- Digital Marketing Strategy
- –
- Junio 2019
Solution
- Achieve digital transformation in the company’s marketing efforts.
Result
- Web design
- Software development
- Social media management
- SEO & SEM
Goal
Brand positioning in Baja California through digital channels
The digital environment has changed the behavior of potential customers regarding how they gather information, before and during the online purchase of goods and services. The purpose is to align Quálitas’ marketing efforts with the latest digital consumers habits and ensure the online positioning of the brand.
Solution
Inbound strategy for the recruitment of new clients through value added content
A strategy based on the creation of valuable content was designed to be distributed through different digital media, organically and with paid advertising, driving traffic to a website with their respective call to actions. The website is kept optimized (SEO) in response to the high volume of searches related to auto insurance.
Result
Multi-platform social media plan for organic lead generation
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